Manufacturing

Strategy / Finance / Accounting / Marketing / Supply Chain

Our client manufactures high performance aerodynamics for the trucking industry.    The company is an innovation leader experiencing record demand and sales because their product was recently mandated on all tractor trailers entering the state of California.   The company is profitable and socially responsible, having saved approximately 13,000,000 gallons of fuel and prevented 150,000 tons of emissions – about the same impact as taking 23,000 cars off the road for one year.

Payments Industry

Strategy / Finance / Marketing / Risk Management

We worked with a company in the payments industry that brought their founder great success over eleven years.   The company had recently created a new product, tested it in market-trial, and identified pent-up demand as well as the potential for explosive sales.  But they lacked the growth capital to bring it to market.  After several attempts to raise capital they approached Avolusis for a Leadership Solution.

Digital Interactive Advertising

Strategy, Marketing, Advertising, Social Media, Technology, Web Service Integration

Our client spent several years promoting its innovative and disruptive advertising technology and was awaiting final action on its patent.  After a promising start and receptive response from cable TV, local network affiliates, and set-top box application developers, progress stalled and money was almost gone.  We created a compelling plan to shift strategic focus and target market – using the online video advertising market as a stepping stone to the larger TV advertising marketplace.  And we reinvented the brand position, technology roadmap, marketing strategy, and go-to-market approach.

Cloud Computing & Recommendation Engines

Marketing, Collaborative Filtering, Technology, Cloud Computing, Computer Clusters

From time-to-time Avolusis addresses internal projects that expand our experience beyond our traditional practice areas.  We tackled the Netflix Prize, not to win, but to prove that using simple algorithms and cloud computing, a company could affordably match the results Netflix had achieved prior to the competition.  Our goal: prove we could match Netflix’s staff of professionals, on our own, without a bench of Silicon Valley whiz-kids and top-tier PhD’s.

Sustainability Technology

Green & Renewable Technologies / Waste Management / Recycling / Environmental Sustainability

With extensive experience in energy, technology, transportation, and supply chain management, Avolusis brings a wealth of experience directly relevant to green and renewable industries. In this project, we applied for and won a grant to fund our coordination of an economic analysis of alternative waste management techniques – including landfill, bulk commodity sales of recyclables, and local reuse through composting and shredding of refuse.

Direct Marketing

Strategy / Vendor Relations / Recruiting / Training / Marketing

Our client was a top three executive from a publicly traded company in the payments industry with a market capitalization approaching $1 Billion. We partnered to pioneer a better way to market merchant services.

Merchant service providers enable businesses to receive credit and debit cards payments from customers.  The industry utilizes a variety of direct, indirect, and affiliate relationships to market its services.   Our client had successfully recruited and trained armies of agents using a variety of proprietary techniques.

Social Media Advertising & PR

Marketing / Social Media / Internet Marketing / Finance / Strategy

Our client’s web property was experiencing explosive growth, had nearly 100,000 registered users, and was ready to raise money to begin the next chapter of their growth.  But it was winter 2008, the credit crisis was in full swing, people feared the next Great Depression, and nobody was investing.  What to do?  Our client wanted to raise a protest – they wanted to parade down Sand Hill Road in Menlo Park daring venture capitalists to take a risk on them.

Internet Marketing SEO/SEM

Marketing, Internet Marketing

Our client was in the travel and hospitality industry and was taking direct control of sales and marketing functions which had been previously outsourced.  We created an internet marketing plan including web design, marketing communications, search engine optimization (SEO), link building strategy, and implemented a content management system.  The result – our client realized a 200% increase in revenues over the prior year.  Most notably, this occurred when comparable sales were down.